Our main mission is to create luxury attire with character but in a sustainable way. That’s why we follow our two main values – thoughtful sourcing of the fabrics that we use and local production.
We’re centered around small collections, made from “dead stock fabrics” – the excess fabrics left behind by other fashion companies. They otherwise would be cast aside, finding their way into a dusty warehouse or a landfill. The fabrics we rescue allow us to work with the best materials we can source and breathe our signature style into them sustainably.
Since day one our main idea was to produce in our local region of Veliko Tarnovo. Producing locally ensures a lower carbon footprint and gives us a chance to the team to ensure the prime quality of each piece. Veliko Tarnovo is our hometown and we proudly support the craftsmanship and dedication that are established in the region.
We are constantly challenging ourselves to do better in our manufacturing process and implementing the best practices. Sustainable values are fundamental to us not only as a brand but as people.